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Alter Ego Urban Proof Anti-digital Pollution Scalp & Skin Concentrate 30 ml

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SKU
AE1032355

Ideal for all hair types and especially in combination with other protective products of the Urban Proof line.

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As low as US$52.13 Regular Price US$62.63
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1. PRODUCT INFO:

Ideal for all hair types and especially in combination with other protective products of the Urban Proof line.

Excessive exposure to digital devices can also damage hair and the scalp. In fact, the blue light emitted by electronic devices such as PCs, tablets and smartphones generates free radicals that are a source of oxidative stress and skin ageing.
Urban Proof Hair Scalp & Skin Concentrate is a leave-in protective anti-blue light treatment for the scalp and hairline able to counteract this damage and protect the hair from exposure to sources of digital pollution.

Thanks to the chelating action of the sugar complex contained in the formula, the product acts as a UVA filter. On the other hand, the active ingredient B-Circadin, extracted from the leaves of Lespedeza capitata left to grow wild in South Korea, balances scalp homeostasis, controls oxidative stress and irritation, detoxifies and resynchronises the hair’s circadian rhythm.

2. FOR WHOM / USE :

Urban Proof Hair Scalp & Skin Concentrate is a leave-in protective anti-blue light treatment for the scalp and hairline able to counteract this damage and protect the hair from exposure to sources of digital pollution.

3. FOR WHAT / BENEFITS :

  • Blue light protective treatment for scalp and hairline
  • Protects against damage resulting from exposure to digital pollution
  • Anti age
  • Protects against environmental stressors
  • Controls oxidative stress and irritation
  • detoxifies the hair fibres
  • Together with other Urban Proof products it provides total scalp and hair protection
  • Leave-in formula
  • With B-Circadin Anti Digital Pollution Technology

4. ABOUT THE COLLECTION :

Living in the city can be exciting and rich of stimuli but, as time passes, the continuous exposure to the various factors present in the environment can compromise our well-being. Urban pollution resulting from smog, fine dust and heavy metals, UV rays and blue light from digital devices represent a threat that can damage skin and hair, depriving them of their natural beauty and causing dehydration, opacity and aging.

URBAN PROOF COLLECTION is a line whose concept of SAFE BEAUTY is expressed through products in which the COSMETIC ACTION and the ingredients carefully selected to create a DEFENSIVE SHIELD towards aggressions from external agents reach a perfect alchemy and give life to formulas able to proactively protect against factors of environmental stress. 

USAGE:

  • On towel-dried hair, apply to the scalp and hairline
  • Massage gently
  • Do not rinse
  • Proceed with styling

Living in the city can be exciting and rich of stimuli but, as time passes, the continuous exposure to the various factors present in the environment can compromise our well-being. Urban pollution resulting from smog, fine dust and heavy metals, UV rays and blue light from digital devices represent a threat that can damage skin and hair, depriving them of their natural beauty and causing dehydration, opacity and aging.

URBAN PROOF COLLECTION is a line whose concept of SAFE BEAUTY is expressed through products in which the COSMETIC ACTION and the ingredients carefully selected to create a DEFENSIVE SHIELD towards aggressions from external agents reach a perfect alchemy and give life to formulas able to proactively protect against factors of environmental stress. 

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