Alter Ego Urban Proof All Season Leave-in Conditioner 150 ml

1. PRODUCT INFO:

Ideal for all hair types as a complete protection from UV rays throughout the year and as a perfecting treatment.

All Season Leave-In Conditioner is a no-rinse spray conditioner that can be used in two ways: as a nourishing and detangling conditioner after each shampoo, to hydrate and refine the hair while protecting it from UV damage all year round, and as a summer protective spray to be sprayed before each exposure to the sun.

Leaves hair shiny, soft and easy to comb, ensuring complete protection from UV rays all year round. The hair will be wrapped in a pleasant fragrance reminiscent of summer and the cosmetic colour will be protected and preserved for longer.

The SUN PROOF technology protects the hair fibre structure, both internally and externally, from damage caused by sun exposure. It absorbs UV rays and preserves the tensile strength of the hair after exposure.
The Urban Shield Technology, on the other hand, acts as a protective shield against pollution from external agents such as smog, heavy metals and fine dust, it preserves cosmetic colour and increases hair shine.

2. FOR WHOM / USE :

Ideal for all hair types as a complete protection from UV rays throughout the year and as a perfecting treatment.

3. FOR WHAT / BENEFITS :

• Leave-in detangling conditioner
• Complete protection against UV rays
• Light texture
• Urban Shield Technology with anti-pollution action
• Protects the hair fibre structure from sun damage
• Preserves the duration of cosmetic colour
• Nourishes and hydrates
• Extreme brightness

4. ABOUT THE COLLECTION :

Living in the city can be exciting and rich of stimuli but, as time passes, the continuous exposure to the various factors present in the environment can compromise our well-being. Urban pollution resulting from smog, fine dust and heavy metals, UV rays and blue light from digital devices represent a threat that can damage skin and hair, depriving them of their natural beauty and causing dehydration, opacity and aging.

URBAN PROOF COLLECTION is a line whose concept of SAFE BEAUTY is expressed through products in which the COSMETIC ACTION and the ingredients carefully selected to create a DEFENSIVE SHIELD towards aggressions from external agents reach a perfect alchemy and give life to formulas able to proactively protect against factors of environmental stress.