Blog | Beauty Route

One of the musts new parents usually look for in care products for their kids are the words, "safe", "gentle" and "natural". But the truth is that not a lot of hair products uphold to their green claims. The deception becomes exceptionally disheartening considering children and babies are vulnerable and even more prone to sensitive skin and allergies. It is for this particular reason that we've decided to talk to our readers about Little Green. Continue reading →

Check out our gallery pictures with our CEO, Mario, color specialist, Sharon, and representative André! How exciting it is for us to announce our first ever attendance at the ABA Revel in Beauty Show! This year, the event garnered an impressive 150 plus exhibitors and 18 stage  performers, all congregated in the Metro Toronto Convention Centre. Over the course of April 14th to the following day, attendees could interact with Master Class Educators, sign up for competitions and shop around for new products! Of course we went with full on enthusiasm, showing appreciation for the brands that have been supportive of us over the years, namely YS Park, Lakme and Artego! Continue reading →

Rosalía at Coachella this year...what can we say? she's a badass personified! Hah! All jokes aside, we have to say that J. Balvin's performance collab with Rosalia and Sean Paul just blew the crowd away... But enough with the endless going around in circles. Let's get to the bottom of weekends 1 & 2 highs and lows. Continue reading →

Year after year and it feels like the horror of finals lurking around April just never go away. Yep, you've guessed it: it's exam season... again (sigh) ! Honestly there are not that much suggestions that one can be given for studying other than preparing in advance... but! And here's a big "but": you can take control over what affects your emotional state during preparation time, so you can be at your best self when taking exams! Continue reading →

And so it arrives:  it's #Chella Season once again! As most of you know, it's the most awaited music and arts festival of the year and like every past event, this year's will be held at the Empire Polo Club in Indio, California. However, unlike previous years, Coachella 2019 will be hosted over the span of two weekends, starting on Friday, April 12th through Sunday, April 14th, and then following suit on April 19th through April 21st. For those of you who leave planning and packing 'till last minute, here are some things to look-out for right before you hit the road (or plane, whichever way you choose). Continue reading →

We've got some exciting news to share with you all! As most of you may know, throughout our history of online distribution we've been working with international brands, such as Spain's Lakme, Netherland's Barberstation and UK's Kerastraight. Today marks an important milestone in our business, so we thought we'd let our readers in on our current transformation! Continue reading →

In case you couldn't tell already by the countless posts we've done thus far, we are very much excited for the new, warmer weather to come. It is of no surprise then that every post is seen as an opportunity to nurture our enthusiasm and towering expectations. This particular blog post is no different; it  is thus a reflection of our much anticipated change in season. (Okay, we get it. So the title may be just a liiiiittle corny. We couldn't resist adding a touch of romantic flair to it; after all, it is officially spring! ) As much as we like spring, we also acknowledge the importance of having healthy, anti-static hair. With the upcoming change in temperature and air humidity, we can only expect to see a commonly occurring hair problem make a comeback: hair frizz!  So don't miss out on these 5 hair products: after all, spring and frizz are no match made in heaven! Continue reading →

The much anticipated season has finally aired; the 16th of the decade-long  Keeping Up With The Kardashians released its first episode just this past Sunday. As usual, the new show is filled with drama and nuanced family quarrels and uncertainties. In this new chapter, it's clear that Khloé Kardashian will be at centre-stage for most of this season, along with Kim and (surprise!) Kanye West. The family surely knows how to keep the juiciest details on lock-down; so far there's very little talk of the feud between model Jordyn Woods and the Kardashian-Jenner family. But who are we kidding? Sooner or later, all the tears and angst will come streaming down at just the right time. Wanna know what you've missed? Here's a capsule review of yesterday's premiere! Continue reading →

Buying the right flat iron can get very overwhelming: there are many varying size options to choose from. Not only that, but you also have to take into consideration the plate materials and think about your purpose behind getting the straightener. For example, if you wish to use your straightener for styling your hair curly or wavy, you may want...

Flakes upon flakes...and not the snow kind. Some of us are affected by it more than others, but no matter the gravity we still feel self-conscious about having dandruff.  Walking in public with visible white flakes all over our scalp and (possibly on our clothes, too) is an embarrassing picture to paint in our minds... to say the least. If this is something that has been bothering you for a while and you'd like to keep your dandruff in check, this blog post is exactly what  you've been looking for! Continue reading →