Alter Ego Urban Proof Cream 200 ml

SKU
AE1008944
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A partir de 18,95 US$ Regular Price 28,95 US$

1. PRODUCT INFO:

Ideal for all hair types and as a body cream.

Urban Proof Cream is a scented fluid designed as a leave-in moisturising conditioner on the hair and as a softening cream for the body. It protects against exposure to urban life, counteracting the aggression of external agents such as smog, pollution, heavy metals and fine dust.

Leaves hair extremely soft and detangled thanks to its conditioning action. If used on the skin it provides immediate hydration and softness, together with a pleasant fragrance that accompanies you all day long.

The scented creamy texture is enhanced with the special anti-pollution shield of Urban Shield technology based on natural sugars derived from corn. Its anti-pollution action protects against external pollutants, preserves the cosmetic colour duration and increases shine when used on the hair. 100% natural Bamboo Charcoal acts as a detoxifier for the scalp, hair and skin absorbing all impurities and preserving the essential elements thanks to its selective action.
The formula is free of paraffins and artificial colourings.

2. FOR WHOM / USE :

Ideal for all hair types, especially stressed and oily.

3. FOR WHAT / BENEFITS :

  • Ideal for all hair types, especially stressed and oily
  • Detoxifying and anti-pollution action
  • Creamy black texture
  • Deep cleansing and purifying
  • Urban Shield Technology
  • With 100% Natural bamboo Charcoal
  • Absorbs impurities like a "magnet"
  • Preserves the cosmetic colour for a long time
  • Without artificial colourings and Paraffin

4. ABOUT THE COLLECTION :

Living in the city can be exciting and rich of stimuli but, as time passes, the continuous exposure to the various factors present in the environment can compromise our well-being. Urban pollution resulting from smog, fine dust and heavy metals, UV rays and blue light from digital devices represent a threat that can damage skin and hair, depriving them of their natural beauty and causing dehydration, opacity and aging.

URBAN PROOF COLLECTION is a line whose concept of SAFE BEAUTY is expressed through products in which the COSMETIC ACTION and the ingredients carefully selected to create a DEFENSIVE SHIELD towards aggressions from external agents reach a perfect alchemy and give life to formulas able to proactively protect against factors of environmental stress. 

USAGE:

  • Apply to hair and body with a light massage
  • Do not rinse

Living in the city can be exciting and rich of stimuli but, as time passes, the continuous exposure to the various factors present in the environment can compromise our well-being. Urban pollution resulting from smog, fine dust and heavy metals, UV rays and blue light from digital devices represent a threat that can damage skin and hair, depriving them of their natural beauty and causing dehydration, opacity and aging.

URBAN PROOF COLLECTION is a line whose concept of SAFE BEAUTY is expressed through products in which the COSMETIC ACTION and the ingredients carefully selected to create a DEFENSIVE SHIELD towards aggressions from external agents reach a perfect alchemy and give life to formulas able to proactively protect against factors of environmental stress. 

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