Why Hair Masks Are a Great Beauty Investment

If you’re feeling the pinch of Holiday gift giving, but you still want your hair to look fab, here’s an easy solution for you: invest in hair masks. Yes, that’s right!

As everyone who follows their hairstylists’ advice should remember, a hair mask has proven benefits for your tresses that go well beyond the ‘feel good’ experience they also provide. In fact, they are the one hair care product that helps hydrate, nourish and strengthen hair, while also giving it that enviable silky and shiny finish that gets noticed in real life (IRL) and Instagram. What’s more, the super healthy ingredients masks are made with help protect hair from hot styling tools and hair colour; a real plus if you love your blonde bouncy curls.

But First, What Exactly Is a Hair Mask?

Richer and with a thicker consistency than regular conditioner, a hair mask is a creamy product designed to work at a deeper level, as it contains higher concentrations of active ingredients. It’s applied on damp hair so that it’s easier to manage, softer and shinier. The majority of hair masks should be left on a few minutes to help repair strands effectively and let the nutrients penetrate the hair shaft to nourish from the inside. Think of them like a beauty boost that needs a little bit of time to work its magic.

Hair masks are amazing for curly or textured hair since they help quench the need for extra moisture these delicate types of hair need to look and feel their very best on a daily basis. What’s more, a hair mask can target specific problems like frizziness, dryness and breakage.

What to Look for in a Hair Mask

Other than a personalized consultation in the salon, your type of hair, texture, and wanted result will help guide you towards the hair mask you need.

Also, keep in mind that if you have had a lot of chemical services such as hair colour, lightening, straightening or perms, that have made your hair porous, or if you’ve been in too much sun, sea water, and chlorine, it’s best to plan a weekly hair mask treatment.

Dry hair: Look for products that are formulated to repair and smooth hair, with emollient ingredients such as shea butter or natural argan oil.

Fine or hair that needs body: A strengthening mask is your BFF. A good choice: a KeraStraight Protein Mask formulated with protein that repairs and reconstructs fine, weak and damaged hair.

But whatever the mask, it’s always best to choose one that is sulphate- and silicone-free, which tend to strip hair of its good, natural oils, and create build-up, over time.