Hair product | Beauty Route

The blunt bob is a true classic haircut that never really goes out of style, and keeps coming back with minor changes every few seasons. For 2022, the bob ‘du jour’ is sleek and razor-sharp. The latest example? Kim Kardashian and her platinum shoulder-skimming hair, ultra-smooth and shiny. Now, other than the perfect haircut, the first step to maintaining this...

If the environment, clean beauty, and being cruelty-free are important to you when choosing your favorite beauty, skincare and hair care products, here is everything you need to know about conscious beauty. Organic, Cruelty-Free and More When we talk about conscious beauty, it generally means hair and beauty products that are organic, formulated with fewer chemicals; and also eco-friendly, vegan...

Just like skincare has done a 180 and brought us back to embracing natural organic oils for a healthier face glow, the same thing has been happening to hair. There are many known benefits to adding a good quality oil to your hair care routine. Here are a few of them. But first, let’s dispel the myth that oil makes...

Times have changed and many of us have come to embrace our natural hair texture and, for fall 2022, ringlets, tousled finishes and curls are definitely in the spotlight when it comes to hair. Even if you weren’t blessed with beautiful, bouncy curls when you were born, there are tons of new amazing hair products that will bring that desired...

Self-care wisdom has been passed down from generation to generation and we never really bother to question it. Not only do we have do's & don'ts coming from our parents, friends and pretty much all of society to sort through; companies also add to the confusion. Taking advantage of these wellness folklores by attempting to validate them through strategic marketing...

What is the best blow dryer in 2019? We've got the answer.The GAMA IQ is changing the hair care game. Welcome to the Evolution "Nothing is lighter and more powerful than the wind. Something so powerful, it can move windmills and cities. That is the same energy you are going to find on the new iQ Perfetto hair dryer, made...

And the award goes to... There's no better place to seek beauty inspiration than at an award show. It's where all the greatest in beauty and fashion unleash their visionary creations; giving birth to new trends and putting an end to old ones. If you didn't catch the show last night, here's an update on all the hottest hairstyles and...

Who doesn't like to receive advice? Here are our best professionals hair advice according to experts from the Hair&Beauty industry. Continue reading →

Now is the time to... Now is the time to reveal what products our team is using !! Continue reading →

Once again, New Hair, New Me: If you are like me and you always dreamed of a drastic color change and never had the courage to do it? No more cold feet, today is the day of your great transformation!! Continue reading →