When you think it's over...

So we may be done with winter, but winter isn't quite done with us yet. Unfortunately, overcoming the rest of this chilly season is going to be tough and we'll still have to deal with its aftermath: the infamous dry and split ends. 

In today's blog, we hope to offer you some products that will bring back much needed life to dry, matte-looking hair.

So, let's talk about it...

Of course, masks and intensively moisturising treatments should be the first thing in mind for remedying dry ends.

Personally, I've lost count how many times I've been told by stylists that these should already be an integral part to my hair care regimen: "Regardless of the season, it's important to look after your natural locks to have beautifully soft and shiny hair. You'll probably want to do hair masks at home twice a week", they'd say.  

And yet, I often fail to meet those minimum requirements ( Something tells me I'm not the only one...)

In any case, we cannot deny the fact that it takes some serious time management skills to fit all aspects of our lives into the mere 24 hours of the day. So I'll be the first to recognize that saying it is one thing, doing it is another. At the end of the day we're all human, and who hasn't overlooked their self-care routine at some point in their lives?

However, if we are to tackle this problem once and for all, we must first understand our behavioral approach. That is, why we let it happen.

Understanding the Problem

Oftentimes, the root of this recurring issue is that we associate hair maintenance to spending hours upon hours caring for it. And like most women in the professional domain, there's simply no time (nor energy, patience, willingness...you name it).

Let's get real: the thought of coming home after a long day's work and battling with your hair is exhausting, if not discouraging.  So instead of dealing with our hair reality (should "hairlity" be a thing?), we simply postpone it for later until the usual culprits take over and it becomes a little too late.

Sounds familiar? 

Yeah, we know it all too well.

Solution #1 : Treatments & Masks

Coming to understand these struggles, we highly recommend you take a look at KeraStraight's Ultimate Treatment . This semi-permanent procedure is a game-changer when it comes to smoothing hair!  Specially made for strengthening and restoring damaged, coarse and dry hair, you'll breeze through your hair care routine. Moreover, KeraStraight is known for its high quality enriching masks, so you know you'll be getting your money's worth.

And the best part about this, you ask? Results will last anywhere from 4 to 6 months, so you can just sit back and enjoy the remainder of your day with your new worry-free hair!

Independently of getting the treatment done, we still suggest you try their after care line, starting with KeraStraight's Moisture Mask.

KeraStraight Moisture Mask

If a lightweight, deeply repairative mask is what you're looking for, then we may have found the perfect solution for you!

This moisture mask is filled with Carob Bean Extract and Palmeira Tucumã, which are both extremely hydrating and nutrient-rich. They are equally beneficial for your hair and will restore the lost moisture.


Just in case you were wondering about their properties, we've conveniently summarized our findings for you:

  • Carob extract is known to have numerous health benefits, including:
    •  high concentration in Vitamin E
    •  antioxidant properties


  • Meanwhile, Palmeira Tucumã is a palm tree originally from Brazil.
    • the fruit Tucumã is full of nutrients, vitamins (A, B & C) and highly moisturising.
    • well-known in the northern states of Pará and Amazonas.
    • present in many Brazilian cosmetic and health products.

KeraStraight Protein Mask

The protein mask is ideal for someone who has highly processed hair and is in need of a massive pick-me-up. It is formulated with hydrolysed wheat proteins that act together to restore any damaged, fine hair to their former glorious shine.

Expect to see a major transformation in how your hair feels and looks! 

Apply once a week after washing your hair and lightly drying it; leave it for 5 minutes and you'll see results.

Solution #2 : KeraStraight Rescue Creme

This two-in-one cream is an absolute delight to have! It will give new life to dull, chemically-treated and/or damaged hair through heat-activated proteins.

Also, for anyone looking to conceal their split ends without necessarily chopping off big chunks of hair, we highly recommend this product! It will seal broken and split ends as well as cuticles, such that moisture loss is greatly reduced. To use the Rescue Creme, simply apply it throughout the hair before using hot tools.


Solution #3 : Kerastraight Moisture Enhance Shampoo

If you have tried the KeraStraight Treatment then it is of even greater importance to continue using their line for hair products. In particular, the Moisture Enhance Shampoo has an unique composition of Amazonian and African plant and fruit extracts that are extremely nourishing and will ensure that the treatment results last for longer.

Moreover, it removes external elements on the hair without removing the delicate layer of Keratin. By doing this, any potential moisture loss is minimized.





Happy end of winter!

We hope our suggestions will help you say a final goodbye to any broken, split and dry hairs that came with the brutal weather!

To end on a positive note, here's a happy thought: Spring's just around the corner :)