Alter Ego Made With Kindness Silver Maintain Shampoo 300 ml / 10.14 oz


Silver maintain shampoo is a powerful anti-yellow neutralizing shampoo for maintaining the beauty of your natural blonde, gray, white, colored, or bleached hair leaving them look more vibrant and fresh.

As low as US$17.95 Regular Price US$29.95
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Introducing Alter Ego Made with Kindness Silver Maintain Shampoo - The ultimate solution for cleansing and protecting your hair, whether it's natural or bleached/lightened.

This specially formulated shampoo is an essential addition to your hair care routine, delivering unparalleled cleansing power and the ability to neutralize yellow reflections for an impressive duration of up to 5 weeks. What sets it apart is its impressive composition, with an impressive 92% of its ingredients derived from natural sources.

With Alter Ego Made with Kindness Silver Maintain Shampoo, you can have complete confidence in knowing that your hair is receiving the utmost care it deserves.



Alter Ego Made with Kindness Silver Maintain Shampoo is a versatile hair care product that can be used by various individuals with different hair types and needs. 

  • Natural Blondes: If you have naturally blonde hair, our shampoo is perfect for you. It helps maintain the vibrancy and brightness of your natural color while neutralizing any unwanted yellow tones that may occur due to environmental factors or product buildup.

  • Grey and White Hair: Grey and white hair can sometimes develop a yellowish tint over time. Our Silver Maintain Shampoo effectively neutralizes these tones, leaving your hair looking fresh, bright, and revitalized.

  • Colored Hair: If you have colored hair, particularly blonde or light shades, our shampoo is an excellent choice for maintaining your color's true vibrancy. The silver maintained shampoo prevents the color from fading or turning brassy, ensuring that your hair remains vibrant and beautiful.

  • Bleached or Lightened Hair: Bleached or lightened hair is prone to developing unwanted yellow or brassy tones. Our Silver Maintain Shampoo effectively counteracts these tones, providing you with a clean, cool, and natural-looking result.

  • Individuals with Yellow Reflections: Regardless of your natural hair color, if you are dealing with unwanted yellow reflections, our shampoo can help. The silver maintain shampoo works by neutralizing these tones and restoring the desired coolness to your hair.


  • Effective Cleansing: Our silver maintain shampoo provides thorough cleansing for both natural and bleached/lightened hair, removing impurities and product buildup to leave your hair feeling fresh and revitalized
  • Neutralizes Unwanted Yellow Tones: Say goodbye to brassy or yellow reflections. Our Silver Maintain Shampoo effectively neutralizes these tones, helping you achieve and maintain your desired hair color

  • Enjoy Long-Lasting Results with Silver Maintain Shampoo : Enjoy the benefits of our Silver Maintain Shampoo for up to 5 weeks. Its certified neutralization properties ensure that your hair remains vibrant and free from unwanted tones for an extended period

  • Natural-Origin Ingredients: We are committed to providing high-performance products while prioritizing eco-consciousness. With 92% of our ingredients in Silver Maintain Shampoo derived from natural sources, you can trust that your hair is receiving the best care without compromising the environment


The Alter Ego Made with Kindness range is a collection of hair care products specifically formulated to address common hair and scalp issues. 

We have carefully selected special ingredients of natural derivation with eco-certification, combining them with the latest generation innovations to create high-performance natural products. 

With Alter Ego Made with Kindness Silver Maintain Shampoo 300 ml, you can confidently maintain the beauty and vibrancy of your hair while making a positive impact on the planet. 

Embrace the power of nature and experience the transformative effects of our exceptional hair care collection.

To achieve the best results with Alter Ego Made with Kindness Silver Maintain Shampoo, follow these simple steps:

  • Use gloves to avoid staining.

  • Wet your hair thoroughly with lukewarm water.

  • Apply an adequate amount of silver maintain shampoo to your palms. The amount will depend on the length and thickness of your hair.

  • Gently massage the shampoo into your scalp and work it through your hair, ensuring full coverage from roots to ends. Focus on areas where yellow tones are more prominent.

  • Leave the silver maintain shampoo on your hair for a few minutes to allow the neutralizing and cleansing properties to take effect. 

  • You can use this time to indulge in a relaxing scalp massage.

  • Rinse your hair thoroughly with lukewarm water until all the shampoo is removed. Make sure there are no residues of the Silver Maintain Shampoo left behind.

  • Follow with your preferred conditioner or treatment, if desired. This will help moisturize and nourish your hair, leaving it soft and manageable.

For optimal results, use Alter Ego Made with Kindness Silver Maintain Shampoo every fifth or sixth wash, depending on your hair's specific needs. This will help maintain the desired color and keep unwanted yellow tones at bay.

Our Silver Maintain Shampoo features a unique formula that combines the power of neutralizingpurple pigments, the antioxidant properties of Goji Berries, and the nourishing benefits of Argan Oil. 

These carefully selected ingredients work together to preserve your hair color for an extended period, ensuring that it stays vibrant and beautiful.

In addition, the Alter Ego Silver Maintain Shampoo is fortified with innovative Urban Shield technology. 

This technology acts as a protective shield, safeguarding your hair from the harmful effects of external agents, such as pollution. 

Alter Ego Italy: At Alter Ego, we formulate products to meet the specific needs of every hair type in a sustainable and eco-friendly way. So whether you have frizzy| unruly hair, scalp concerns, hair loss, or flat, lifeless hair, we have the solution for you. 

Our products are made with natural organic ingredients without any nasty chemicals. We believe every woman should have great hair every day.

Please check our shipping / return  policy page for more information - Shipping / Returns

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