Alter Ego Urban Proof Charcoal Shampoo 1000 ml

1. PRODUCT INFO:

Urban Proof Shampoo is a detoxifying and purifying charcoal shampoo, designed to counteract the effects of urban pollutants such as heavy metals and fine powders that come into contact with our hair every day, depositing on the fibre.
It acts as a purifier, absorbing impurities, excess sebum and smog like a magnet.

Hair and scalp are regenerated after the detoxifying treatment. All impurities are removed and the hair is light, shiny and clean for longer.

The dark creamy texture formula is enhanced with the special anti-pollution shield of Urban Shield technology based on natural sugars derived from corn. The anti-pollution action protects against external pollutants, preserves the cosmetic colour duration and increases hair shine. 100% natural Bamboo Charcoal acts as a detoxifier for the scalp and hair, capturing and absorbing all impurities and preserving the essential elements for healthy hair thanks to its selective action.
The formula is free of paraffins and artificial colourings.

2. FOR WHOM / USE :

Ideal for all hair types, especially stressed and oily.

3. FOR WHAT / BENEFITS :

• Ideal for all hair types, especially stressed and oily
• Detoxifying and anti-pollution action
• Creamy black texture
• Deep cleansing and purifying
• Urban Shield Technology
• With 100% Natural bamboo Charcoal
• Absorbs impurities like a "magnet"
• Preserves the cosmetic colour for a long time
• Without artificial colourings and Paraffin

4. ABOUT THE COLLECTION :

Living in the city can be exciting and rich of stimuli but, as time passes, the continuous exposure to the various factors present in the environment can compromise our well-being. Urban pollution resulting from smog, fine dust and heavy metals, UV rays and blue light from digital devices represent a threat that can damage skin and hair, depriving them of their natural beauty and causing dehydration, opacity and aging.

URBAN PROOF COLLECTION is a line whose concept of SAFE BEAUTY is expressed through products in which the COSMETIC ACTION and the ingredients carefully selected to create a DEFENSIVE SHIELD towards aggressions from external agents reach a perfect alchemy and give life to formulas able to proactively protect against factors of environmental stress.